Flames gutted a Brixton cloth and dry goods store on Aug. 19, 1910.
"The fire at Messrs. Morley and Lanceley, general drapers, of the Brixton Road spread with great rapidity, and did a very considerable amount of damage," London Illustrated News reported.
"Fortunately, the assistants who were on the premises at the time (between fifty and sixty) escaped unhurt, most of them in their night attire.
"Several cases of heroism were recorded; and much praise was given to the work of the fireman."
Today the business is known as Morley's.
"The fire at Messrs. Morley and Lanceley, general drapers, of the Brixton Road spread with great rapidity, and did a very considerable amount of damage," London Illustrated News reported.
"Fortunately, the assistants who were on the premises at the time (between fifty and sixty) escaped unhurt, most of them in their night attire.
"Several cases of heroism were recorded; and much praise was given to the work of the fireman."
Today the business is known as Morley's.
